We experiment with new ways to increase public understanding of how news works. Rather than duplicate existing projects, we promote them and seek to expand their efforts. We collaborate with many partners.
We help newsrooms try new ways of being open about who they are, what they do and why — and to engage with their communities in ways that help people seek, understand, act on and even create news.
Featured Blog Post
News Co/Lab managing director Kristy Roschke writes about the results from our new survey ‘News, local news and opinion’ and how a simple word association tells a story of contrasting feelings about news and local news.
“What the results represent to us is the advantage local news organizations have to build — or rebuild — trust in their communities in order to reassert journalism’s importance as a pillar of democracy,” Roschke writes. “In spite of the odds, we are optimistic about local news’ role in reshaping public perception of ‘the media.’ The News Co/Lab aims to help the public find new ways of understanding and engaging with news and information.”
What We’re Reading
“‘A journalist should step correct:’ Building trust in local news” provides a useful summary of months of assessment and conversation about local journalism with two demographically different neighborhoods in the Philadelphia metropolitan area. Four fellows at the Tow Center for Digital Journalism developed a participatory process for workshops comprising residents, community leaders, educators and journalists,
The Pro-Truth Pledge project is an effort from a group of behavioral scientists at the University of Pennsylvania and Ohio State University designed to promote integrity when sharing information on social media. In a blog post on The Conversation, Gleb Tsipursky, who is a co-founder of the project, discusses the positive impact from a small
Media Insight Project’s Americans and the News Media: What they do — and don’t — understand about each other
Journalists have an opportunity to improve trust and communication with the American public through “steps such as transparency, labeling, eliminating jargon, and letting the public participate in the news,” according to findings from the Media Insight Project, a collaboration between the American Press Institute and the Associated Press-NORC Center for Public Affairs. Concurrent surveys of